Lailat

Legal

Privacy Policy

Last updated: 25 April 2026

1. Overview

This Privacy Policy explains how Lailat ("we", "our", or "us") collects, uses, and protects your personal data when you access and use our website, platform, AI features, and related services (collectively, the "Services").

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using Lailat, you confirm that you have read and understood this Privacy Policy.

If you have any questions or wish to exercise your data rights, please contact us at: contact@lailat.com

2. Who We Are

Lailat is an AI-powered fashion discovery platform operated by a sole trader based in England and Wales. We act as the data controller for your personal data.

3. What We Mean by Personal Data

"Personal data" means any information that identifies you directly or indirectly, such as your name, email address, or usage activity.

4. Information We Collect

a) Information You Provide

We may collect:

  • Name
  • Email address
  • Account details
  • Preferences and style inputs
  • Any information you provide when contacting us

b) AI & Personalisation Data

To provide personalised fashion recommendations, we may process:

  • Search queries
  • Saved items and preferences
  • Feedback on recommendations

If you choose to provide additional data (such as photos or body-related information), this is entirely optional and used only to improve your personalised experience.

c) Automatically Collected Data

We may automatically collect:

  • Device information
  • IP address
  • Browser type
  • Pages visited and interactions
  • Usage patterns

5. How We Use Your Data

We use your data to:

  • Create and manage your account
  • Provide AI-powered recommendations
  • Improve and personalise your experience
  • Communicate updates and service-related messages
  • Ensure platform security and prevent misuse
  • Comply with legal obligations

6. Legal Basis for Processing

Under UK GDPR, we rely on:

  • Consent – for marketing and optional features
  • Legitimate interests – to improve and operate the platform
  • Legal obligation – where required by law

7. AI Functions and Personalisation

Lailat uses AI to deliver personalised fashion recommendations.

When you interact with the platform (e.g. searching, saving items, giving feedback), this helps improve your personalised experience.

We may also use aggregated and anonymised data to improve our AI systems. This data does not identify you.

8. Sharing Your Data

We do not sell your personal data.

We may share data with:

  • Hosting and cloud providers
  • Email and communication tools
  • Analytics providers
  • Affiliate networks (for click tracking only)

We may also disclose data if required by law.

9. Affiliate Links & Third Parties

Lailat may include links to third-party retailers.

When you click a product:

  • You leave Lailat
  • The retailer's privacy policy applies
  • We may track clicks for affiliate commission purposes

We do not share your name or email with retailers.

10. Cookies

We use cookies to:

  • Keep you logged in
  • Understand how users interact with our platform
  • Improve performance and features

You can control cookies through your browser settings.

11. Data Retention

We keep your data:

  • As long as your account is active
  • Or as needed to provide our services

If you delete your account, your data will be deleted within 30 days, unless retention is required by law.

12. Your Rights

Under UK GDPR, you have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Restrict processing
  • Object to processing
  • Request data portability

To exercise your rights, contact: contact@lailat.com

13. Security

We use industry-standard security measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.

14. Children's Privacy

Lailat is not intended for individuals under 18. We do not knowingly collect data from children.

15. International Transfers

Some of our service providers may be located outside the UK. Where this happens, we ensure appropriate safeguards are in place to protect your data.

16. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be reflected by the "Last updated" date.

17. Complaints

You have the right to lodge a complaint with the UK data protection authority:

Information Commissioner's Office (ICO)
Website: https://ico.org.uk
Phone: 0303 123 1113

18. Contact Us

If you have any questions about this Privacy Policy or your data, contact us at: contact@lailat.com